To celebrate the launch of the Bravia E4000 series of TVs, Sony has announced a creative partnership with the  London art gallery Scream, which is owned by rock musician Ronnie Wood of The Rolling Stones.

Sony’s LCD Bravia TVs will feature in a week-long exhibition from July 7th.

A piece of art by Mr Wood, as well as a selection of digital content from a selection of Scream endorsed artists, will also be on show.

Collectors and enthusiasts will be able to purchase the exhibition artwork on a limited edition USB key, designed by resident Scream artist, Bruce French.

The Scream gallery, positioned in the heart of Mayfair, is curated by Mr Wood’s son, Tyrone.