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Independent Blog - Graham Knight
19 May 2008

I am sure that the imminent arrival of Best Buy and its ‘Big Box’ style of store are going to dramatically change electrical retailing in the UK.

In next week’s Knightline in ERT Weekly, I will detail how Best Buy engages with its staff via a closed internet social networking site. 
 
The audio link here details how everyone at Best Buy can engage in internet dialogues with any other Best Buy employee be they a cashier or a director.  

In the next Knightline to be published in ERT Weekly, I write about some of best Buy’s “quirky” TV commercials. 

Here are some links to just a couple of them: -
 
http://www.youtube.com/watch?v=tnu3o9I5EZ4&feature=related
 
http://www.youtube.com/watch?v=U4Gxei_ERR8&feature=related
 
  
Dixons

When the much-anticipated John Browett review of the DSGi business came out it was found to be “lacking in blood” and was deemed disappointing by City types who immediately marked DSG shares down.
 
Last August Sony coined the slogan "High Definition. It's in our DNA." This phrase seems to have got through to Mr Browett as his review states, “We will transform the very DNA of our business.”  

 Mr Browett was quoted as saying, “It’s not a terrible shopping experience in an absolute sense”. 

He then went on to say, “They had been too focused on products and prices. DSGi was not meeting core customer needs”.
 
Basically the report card said, “Must do better”. The review said there would be changes to the product mix and to the store layouts.
 
Although Currys will close stores, it expects the Dixons brand to continue to grow online.
 
Much of the action the City hoped for is delayed with 77 Currys.digital stores being marked for closure as leases expire. 

The previously reported closures in Italy are also due to take place over a period of years.
 
The staff will be pleased to hear that a new incentive scheme to reward individual staff effort is being devised as Mr Browett wants to bring back, “good old fashioned salesmanship.”  

The present “team” incentives are very unpopular with high-performing sales staff.
 

 

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